Ownstage

Branding kit

Platform identity for Ownstage — the white-label ticketing layer that stays behind the organizer’s brand.

Tagline · Your event. Your brand. Your door. ownstage.app brand.json

Logo

Mark, wordmark, lockups

A stage proscenium in amber and spot gold. Suggests a lit room without crowding the mark with seats or people.

Lockup — dark

Primary on photography, nav, and decks.

Lockup — light

Paper backgrounds, print one-sheets, invoices.

Clear space

Keep at least half the mark’s height free on every side. Minimum mark size 24px; wordmark no smaller than 14px cap height. Never recolor the platform mark into a customer event palette.

Color

Ink, paper, amber, spot

Warm stage light on near-black ink. Amber carries action; spot gold carries the brand name on dark surfaces.

Ink

#0e0c0a

Hero veil, footer, primary dark

Ink soft

#2a241c

Body emphasis on paper

Muted

#6b6258

Captions, secondary copy

Paper

#f7f3eb

Page ground after hero

Paper tint

#efe8db

Alternating sections

Amber

#e8a317

Primary CTA, mark stroke

Amber deep

#c4840a

Eyebrows, links on paper

Spot

#ffd56a

Brand highlight on dark

Typography

Syne + Public Sans

Expressive display for the brand and headlines; a calm grotesque for product and long copy.

Display · Syne 800

Ownstage

Your event. Your brand. Your door.

Eyebrow · Public Sans 600

White-label ticketing

Body · Public Sans 400

Sell tiered tickets, email QR codes, and check people in at the door — under the organizer’s brand and domain. Not a marketplace. You bring the audience; Ownstage runs the tickets.

Voice

Operator-minded, ownership-first

Short sentences. Prefer “you” and verbs like own, run, bring, check in. Skip marketplace hype.

Use

White-label ticketing for organizers who already bring the audience. Own the brand, the domain, and the data.

Avoid

The #1 seamless AI-powered event growth marketplace that discovers buyers for you.

Application

Platform surfaces only

Marketing and company chrome use this kit. Checkout, tickets, and door scanner wear the customer’s brand.json.

Ownstage Your event. Your brand. Your door.

Ownstage

Request a quote for hosted or licensed ticketing.

Get a quote

Customer events never inherit Ownstage amber by default. Demo Event and live brands ship their own colors and fonts via packages/checkout-ui/public/brand.json.

Files

Tokens & assets

Machine-readable tokens live beside the SVG set. Written guidelines are in the repo under docs/branding/.

brand.json Colors, fonts, asset paths, tagline Download
tokens.css CSS custom properties (--os-*) Download
mark.svg Primary stage mark on ink tile Download
lockup-dark.svg Mark + wordmark for dark grounds Download
lockup-light.svg Mark + wordmark for paper grounds Download
DESIGN.md Full written system in the repo View